Innovation, R&D and Product Development
- Innovation and Competitive Risk: With Strategic Gaming, we helped a technology company realize that perceived threats from competitors did not warrant high expenditures on a particular set of innovations. Based on a systematic inspection of the other companies’ goals and incentives, we found the threats were not real. The competitors would be taking serious risks with limited value by challenging our client. Further, one of the client’s two major competitors could be brought into a strategic alliance at a low cost, which would be a strong deterrent to market entry by the other competitor and ensure the winning of a crucial contract. This result allowed the client to save tens of millions of dollars and invest its money and management’s attention on much more attractive products and markets.
- Product Development Strategy: A medical device company was about to invest heavily in a new product that had the potential to drive the company’s growth rate to a new level. Management brought us in to ensure that the development plan could deliver on the product’s potential. Working closely with the client’s development team, we identified a number of significantly different alternative plans and evaluated each for risk and commercial potential. The final strategy was substantially different from the team’s momentum plan for product design and deal terms with partners. Both the probability of success and the value of reaching market were significantly improved.
- New Technology Strategy: We used Strategic Gaming to help a major high tech company review its strategy for a new, multi-billion dollar technology. This approach revealed that very different approaches toward key competitors and partners could drive a value swing in the billions of dollars.
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